Rinne means an ‘endless cycle of rebirth’ and to us in the business sense, represents the need to change, to innovate, to adapt, in order to prosper.
“The measure of intelligence is the ability to change” Albert Einstein
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change”
“Some people don’t like change, but you have to change if the alternative is disaster” Elon Musk